Develop better strategies for advertisements makes agencies of communication search for new opportunities constantly.

The new technology of Digital TV creates promising tools for developing campaigns more creative and bold. In order to the new features be recovered, the advertising will have to reinvent itself. Interacting with the viewer by remote control or by phone, the agencies are able to draw a profile of your consumers, which can vary in age, income and city where you live.Having a real sense of the preferences of its consumers, it is possible to created different versions of commercial for the same product, direct way of reaching your target audience.

Intacto believes that with interactivity there is a new world to be exploited by the advertising market, which is launching an era of shopping by television. Understanding the importance of updating the way for the creation of the advertisements, Intacto provides tools that facilitate the process of developing interactive applications, freeing the creators of most concern to understand how whole procedure is made, and thus severing the communication area management from development of technology.

For the designers and directors of art involved in the development of interactive applications, Intacto has two authoring tools, which streamlines the creation of content, capable of making more efficient and agile the production process. These tools are divided into:

Framework TUIG (Television User Interface Generator)

Framework directed, primarily to developers of applications running on set-top boxes of European standards (MHP), Brazil (Ginga) and Japanese (ISDB). Its main goal optimize the creation of the graphical interface and facilitate communication between the interface layer and business.

iTVProject Authoring Tool

Set of Web 2.0 tools targeted for conception, development and testing of interactive applications for Digital Television. Through an intuitive and easy desktop, the use of this tool does not require advanced knowledge in programming and Java language and can be used both by professional programmers as for people with basic skills in information technology. The iTV Project performs integration of all graphical elements of the framework TUIG and the layer of business. Through consulting services,Intacto aims to optimize the processes of the creation for Digital TV, since its conception to its approval, giving all necessary support and closely monitoring the progress of projects.

Através dos serviços de consultoria, a Intacto visa otimizar os processos de criação para a TV Digital, desde sua concepção até a sua homologação, dando todo o suporte necessário e acompanhando de perto a evolução dos projetos.